A hospitality-office desk with a laptop and warm lamp light

Southern Pines, NC · Sandhills · Moore County

A part-time CIO for Southern Pines, NC firms.

Golf, hospitality, healthcare, and real estate businesses that grew faster than the systems behind them.

The market

What Southern Pines looks like from here.

Southern Pines and Pinehurst run on golf and hospitality, healthcare, real estate, and the services that support a growing retirement and relocation market. Many businesses here doubled in size in a few years and kept the same systems. The booking tool is fine. The report that tells the owner how the season went is a spreadsheet that takes a week to build. The staff filling it in are using AI tools no one has vetted.

A Southern Pines business usually runs Microsoft 365, a booking, practice, or property system, a client system, and accounting that reports by export. We write the AI rule first, because guest, patient, and buyer details are all in play. Then we connect the systems into a dashboard you own, and the week-long spreadsheet is usually the first report it retires. Southern Pines sits in Moore County, and businesses across the Sandhills grew faster than the systems behind them.

What we would expect to find here. Businesses here grew faster than the systems behind them. Expect the week-long spreadsheet to be the first report the dashboard retires.

Southern Pines is a service area, not an office. One team, based in North Carolina, works in your own systems.

Where this has run

A profile close to this setup.

Patient data was being entered into a public AI tool.
Multi-site healthcare practice · ~60 staff

All case studies

Industries in Southern Pines

Who we work with here.

Start here

Every service listing

Questions

Questions about working with us from Southern Pines

Where are you based and do you work remotely?

Third Shift Group LLC is based in North Carolina and works with firms across North and South Carolina. Most of the work runs remotely, against your Microsoft cloud account and your systems. Policy meetings and leadership sessions can be on site where that helps. See where we work for the regions and towns we cover.

Our systems grew faster than our process. Where does the review start?

When systems grow faster than process, the review starts with the inventory. Booking, practice, property, and finance systems each get a connect decision in the applications assessment. The dashboard then replaces whichever exports and spreadsheets are holding the picture together today.

All questions and answers

Start here

The first step is the same in every location.

Advisory first, in Southern Pines as everywhere else: a written assessment you own.